PI KAPPA ALPHA SOUTH FLORIDA ALUMNI ASSOCIATION
MEMBER INTERACTION & COMMUNICATIONS PLAN
Strategy: Expand and improve the South Florida Alumni Association’s relationships with local Pi Kappa Alpha alumni living in Broward, Miami-Dade and Palm Beach counties, so that the alumni may participate in and contribute to the growth and development of the association.
Core:
- Enhance connections between alumni and local undergraduates;
- Enhance outreach to graduating seniors;
- Establish a consistent communications program to keep alumni informed about developments at Pi Kappa Alpha and engaged in the advancement of the Fraternity;
- Increase e-newsletter open and click rates to 50%;
- Increase paid Alumni Association membership to 50 members by June 30, 2019;
- Keep Alumni engaged with the Fraternity throughout their entire lifetime;
- Plan and execute four to six alumni events throughout the year in addition to monthly networking events and football tailgate festivities;
Secondary:
- Create a stronger “culture of membership” for the Alumni Association across all internal and external constituencies;
- Enable Members to Realize the full benefits of lifelong brotherhood;
- Enable the General Fraternity to benefit from lifelong association with brothers;
- Establish alumni mentoring opportunities;
- Establish goals for alumni participation and level of giving for alumni annual fund;
- Showcase alumni relations at athletic events;
- Strengthen the long-term sustainability of the Fraternity to deliver its mission;
- Sustain an ongoing connection between the General Fraternity and its alumni members after graduation;
Tertiary:
- Connect Acquire and communicate with alumni in an effective way;
- Educate Engage and network alumni with relevant programming;
- Experience Lifelong Value and Benefit from the Fraternal Connection Fraternity;
- Maintain personal relationships established as collegians;
- Provide time efficient volunteer opportunities that benefit alumni and collegians to serve
- Pi Kappa Alpha and our communities;
- Receive Value from Members (time, talent & treasure) and experiences in perpetuity.
